Professional Experience

Associate Director, Audiences

February 2022 –Present | Birmingham, Mich.

Audience lead on Jeep account. Manage all Jeep digital audience needs, including creation, distribution, analysis, and reporting.

Also part of the team managing all Stellantis audiences across a variety of platforms including PeopleCloud and Oracle.

Lead, Audience Strategy

March 2020–Feb. 2022 | Menomonee Falls, Wisc.

Responsible for the development and implementation of Kohl's first-party and prospecting audience strategies across all paid media. Partnered with in-house and agency-side media activation teams to ensure proper implementation, reporting, and analysis of audience strategies. Also responsible for the creation of first-party audiences in Liveramp and Adobe Audience Manager using CRM signals and traits.

Part of the team that spearheaded the development of Kohl's Diversity, Equity & Inclusion media initiatives, a project I am particularly passionate about.

Lead, Paid Social Strategy & Media

October 2019–March 2020 | Menomonee Falls, Wisc.

Served as the liaison between Kohl's in-house media team and the social agency. Worked with agency to develop paid social strategies and plans across Facebook, Instagram, Snapchat, Pinterest, and Twitter. Responsible for managing paid social budgets oa daily, weekly, monthly, and quarterly levels and communicating any last-minute investment changes to the agency for quick activation.

Paid Social Specialist

July 2018–May 2019 | Birmingham, Mich.

Manage strategy and and deployment of paid social campaigns for FCA brands. Responsible for optimization through campaign flight in addition to analysis and reporting. Ensures high efficiencies in activations (CPV, CPE, CPC) against custom target audiences.

Social Media Marketing

October 2016–July 2018 | Ferndale, Mich.

Lead organic social media marketer for Vintage King, Vintage King Nashville and Vintage King Los Angeles. Responsible for development and implementation of organic and paid campaign initiatives across all social channels, including Facebook, Instagram, Pinterest, and Twitter.

Social Strategy, Publishing

March 2015–October 2016 | Dearborn, Mich.

Lead organic strategist and publisher for the Ford Motor Company corporate Facebook and Twitter accounts. Responsible for developing, writing, and implementing content calendars as well as organic support plans for program initiatives. In addition to organic publishing, I also provided support for paid initiatives for Facebook and Twitter.

Community Manager

January 2014–August 2014 | Detroit, Mich.

Responsible for managing several high-profile clients' social profiles, including Facebook, Twitter, Pinterest and others. Also responsible for writing and developing editorial content calendars as well as developing and implementing social media strategies.

Social Analyst

August 2013–January 2014 | Warren, Mich.

Provided high-level social media analysis for clients for a variety of social networks, including Facebook, Twitter, Pinterest, YouTube and others. Also helped develop a social content analysis report to provide clients with specific data sets concerning the performance of content across a wide array of social platforms. Regularly presented and communicated findings to clients.

Social Media Manager, Copywriter

October 2011–August 2013 | Royal Oak, Mich.

Managed several clients’ social media accounts, all of which saw increased engagement and followership. Also responsible for improving clients’ search rankings by performing proper keyword research and writing of all meta data needed for effective search engine optimization.

Experience

Education